FISIP Udayana X KPU Bali: Intensifying a New Approach to Gen Z as Beginner Voters

`

Nusa Dua, Moving on from the collaboration between the Faculty of Social and Political Sciences (FISIP) Udayana and the General Election Commission of Bali Province, the Udayana FISIP Research Team carried out the dissemination of "Results of the Z Generation Concern Survey in the 2024 Simultaneous Elections" as a form of output from the research MBKM FISIP Udayana with the Bali Provincial Election Commission. The activity took place at the Plagoo Holiday Hotel, Nusa Dua, Bali. (24/11/2022)

In the dissemination of the results of the electoral survey, attended by the Dean of FISIP Udayana, Dr. Drs. I Nengah Punia, M.Sc., together with the Coordinator of the Political Science Study Program at Udayana University and the Research Team. Also present were August Mellaz as a member of the Indonesian General Election Commission, I Dewa Agung Gede Lidartawan as Chairman of the Bali Provincial Election Commission, along with the General Election Commission in Bali, representatives of political parties, and a number of invited guests. On this occasion, Agung Lidartawan gave a speech and opened this activity.

In his remarks, Agung Lidartawan said that the collaboration between the Bali General Election Commission and the University aims to substantially improve quality in future elections and hopes that the research results presented will benefit all parties. Nengah Punia also hoped for the same thing in his speech.

Previously, FISIP Udayana together with the Bali Provincial Election Commission had implemented a Cooperation Agreement (PKS) last May, and a number of activities had taken place, namely in the form of internships and MBKM research. During the internship that took place from February to June, 12 Udayana Political Science students produced a prototype of the snakes and ladders election game, which was used as a means of socializing the election for the younger generation. The Letter of Registration of Creation of a variety of props with the title Snakes and Ladders Election Games from the Intellectual Property Rights Center of Udayana University, was also submitted to August Mellaz at the opening of the dissemination of research results from FISIP Udayana with the General Elections Commission of the Province of Bali.

Following up on these findings, FISIP Udayana and the Bali General Election Commission carried out research activities related to political education for Gen Z. This study aims to determine the mapping and approach to Gen Z which has a different character from previous generations. In his exposure to dissemination of research results, Dr. Kadek Dwita Apriani, S.Sos., M.IP., said the concern was that the first-time voters in the 2024 election would be voters who belonged to generation Z and had issues of not caring about politics which could increase the potential for abstentions.

Then related to media habit Gen Z, Dr. Ni Made Ras Amanda Gelgel, S.Sos., M.Si., said that almost all Gen Z in Bali have cell phones and are connected to the internet, and Gen Z tends to use cellphones for more than 3 hours. Departing from the research findings, a number of recommendations are presented, one of which is the use of social media in the form of content that emphasizes visuals rather than writing and solid and clear content.

Recommendations as a form of research output are useful to help increase the effectiveness of socialization and political education for Gen Z as first-time voters. So that later it is hoped that it can help minimize abstentions in Gen Z and also improve the quality of general elections.(Tr)